👉🏼 Depending on your brand, a logo can consist of an icon and your tagline.īut as you're going to learn, logos can be anything that you want them to be-symbols, words, phrases, anything that embodies your brand. Nike's logo is so impactful that the phrase "Nike swoosh" is synonymous with their brand. A good logo helps you build powerful brand recognition and communicate your values.įor example, think of Nike’s swoosh or Puma’s image of a leaping Puma.
It can embody everything that your company stands for. At its core, a logo design is made up of icons and text that form the visual identity for brands.īut a logo design can be so much more than just a combination of symbols and good fonts.
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